My Process

Whether I’m running research initiatives independently or responsible for only a part of the project, I follow the same general process and ethos.

Research is valuable at every stage of the design process, and can easily be scaled up or down depending on need.

Research Process

These six steps represent a generalized overview of my process:

    • Stakeholder interviews: ascertain project background & priority level

    • Source relevant prior research or literature

    • Identify problem statement

    • Develop research question(s) based on stakeholder goals, resources and timelines

    • Choose method(s) based on research goals, resources, timelines, and development stage of product

    • Define metrics

    • Author & share a plan articulating team, background, problem, methods, timeline, participants, scripts and tools

    • Can be done directly, through in-house coordination, or via third party partners

    • Number of participants will depend on the methods of the study with respect to marginal returns

    • Goal is to encompass the broadest sample within the target segments

    • Diverse age, gender, geographic location, ethnicity and ableism creates strong breadth

    • Objective, non-leading language

    • Collaborate with stakeholders when appropriate

    • Note taking and review/ debreif

    • Manage schedules

    • Keep data organized for later analysis

    • Clean, analyze, synthesize data

    • Observe or evolve pre-established metrics

    • Thematic coding, affinity maps, user journeys

    • Visualize findings

    • Translate data themes into actionable recommendations

    • Speak to outcome metrics

    • Guide next steps and future research

Design Process

Here’s a snapshot of how UX Research benefits each phase of the double-diamond design process.

Why UXR?

UXR offers different benefits depending on the size and goals of your organization. It can help to align teams, providing direction and guidance that comes from user data. For a leaner team that moves fast, it gives real time feedback to inform design iteratively and validate performance. Insights can be uncovered rapidly and are actionable and impactful. 

1

Insight into how user groups think, feel, and behave so your product development can center around the people you're trying to reach. Validated data is more valuable than thinking you represent your users.

2

Opportunity to co-create with your user base. This opens the door to more innovation and better market fit.

Works as cost effective risk management and a helpful decision making aid.

3

Provide metrics to understand not only how your product or aspects of it are doing, but also why they are performing the way they are.

UXR is easy to scale up or down depending on business need.

Let’s work together.

Interested in working together? Fill out some info and I will be in touch shortly! I can't wait to hear from you!